E-sports games in México

The constant technological evolution and the rise that the world of video games has in young adults, is without a doubt an area of ​​opportunity that we do not want to miss. We want to be the pioneers in creating experiences of this type for our guests, broadcasting live finals with a production spectacular, creating leagues and tournaments for the most fans and of course, providing a unique experience.

Making this difficult causes:

  • The lack of national events.
  • It is not seen as an spectacle.
  • There are no serious organizers in this area.
Software to use:

The first interviews showed us that people are not looking to spend money on watching people playing video games, their motivation for going to these events is: supporting their families, gambling, having leisure activities other than just watching online gaming games and look and watch new technology.

Emphaty maps

User personas

Palace Resorts has experience in technology and infrastructure to hold massive events; there is no dominant Mexican market in these types of technological events.

Lean Canvas

Value proposition

There are two types of user journey, one for purchasing tickets along with the stay, and another that is related to game betting, having a small technology fair. Gamifying this event makes people actively participate and win prizes such as PSN or XBOX online game cards.

Journey user (buying tickets)

Journey user (Event gamification)

Sketching

Color scheme

UI Design

Wireframe

Lo-fi

Mockup

Mockups

Desktop
Mobile